Articles written by T. Gopinathan

Showing 1-50 of 133 Articles

Business Planning is the Process, not the Plan Document
"The plan is useless; it's the planning that's important," said former US President Eisenhower speaking in a military context.
Apr 20, 2012 - T. Gopinathan
Designing a Business: An Ignored Issue
You don't start making a product before designing it to function as desired; when starting a business, however, few small businesses design it in advance.
Mar 30, 2012 - T. Gopinathan
Project Planning is the Third Major Business Planning Component
Business Models focus on viability, Business Plans on actionable proposals and Project Plans on scheduling implementation and creating a baseline.
Feb 24, 2012 - T. Gopinathan
Comprehensive Planning for your Business
Planning for a successful business has distinct dimensions and you can do a better job if you tackle each of these separately.
Jan 23, 2012 - T. Gopinathan
Incorporating Business Ethics into the Business Model
The Business Model Canvas can help direct conscious attention to social and environmental issues posed by a business and the solutions it adopts for these.
Dec 30, 2011 - T. Gopinathan
Using a Business Model for Strategy Formulation
Business models that explain how a business makes money can help direct the businessperson's attention to all the elements that go into business strategy.
Nov 28, 2011 - T. Gopinathan
Business Models help you Analyze Businesses
Prospective entrepreneurs can benefit from an analysis of business models that explain how varied kinds of businesses create customer value and make money.
Nov 28, 2011 - T. Gopinathan
Occupy Wall Street Movement will Affect Business in a major Way
The Occupy Wall Street (OWS) movement is a movement that is directed against corporate power as indicated by its very name. How will it affect business?
Oct 27, 2011 - T. Gopinathan
Globalization and its Impact on Business and People
What is globalization? What are the advantages and effects of globalization? Why is there a strong anti globalization sentiment? Find some sensible answers.
Sep 23, 2011 - T. Gopinathan
Future Business Directions: Some Major Influencers
Technology, communications, demographics and profitability pressures are shaping the future of business in ways most of us might not be aware of.
Aug 26, 2011 - T. Gopinathan
Government Contracts can Speed up Small Business Growth
Federal Government contracts exceed $1 billion on an average every day and by tapping into this market small businesses can speed up their growth.
Jul 25, 2011 - T. Gopinathan
Business at the Bottom of the Pyramid
Market at the bottom of the pyramid, i.e. the poorest section of society, is big enough to make it worth the attention of even multinational corporations.
Jun 28, 2011 - T. Gopinathan
Increasing Sales by Speeding up Consumer Buying Decisions
When you seek to speed up the buying decision process, you will be forced to identify all factors that affect customer buying behavior for your product.
May 28, 2011 - T. Gopinathan
Clarifying and Meeting Customer Expectations
Satisfying customers can generate profitable business in different ways. Starting on this front involves clarifying what customers need and expect.
May 6, 2011 - T. Gopinathan
Is Business Management Science or Art? Or Both?
Skilled managers might use tools like operations research and managerial economics like a scientist and their social and political insights like an artist.
Apr 12, 2011 - T. Gopinathan
Presentation Skills can Lead to Great Business Results
Some people remember what they hear; others what they see; yet others remember what they do. Combine all the three in your presentation for great results.
Apr 6, 2011 - T. Gopinathan
Communicating Your Value Proposition to Your Prospects
Effective value propositions need more than communicating skills; they need to resonate with customer expectations and thus rouse immediate interest.
Mar 22, 2011 - T. Gopinathan
Competitor Analysis Can eliminate Competitive Blind Spots
If a business does not know who its competitors are and what they are doing, it might adopt business strategies that are easily countered and nullified.
Mar 13, 2011 - T. Gopinathan
Customer Experience is the New Battleground of Marketers
Market research must identify subtle aspects of customer experience that might not be easily evident, and how to tap these for a competitive advantage.
Mar 6, 2011 - T. Gopinathan
Customer Value Is Much More than Product and Price
Superior customer value is not just a matter of delivering a quality product conveniently at a great price. It is the total experience that a customer gets.
Feb 19, 2011 - T. Gopinathan
Business Location and Business Success
The location selected for your business does not always have an impact on business success; it depends on the type of business and also its management.
Feb 15, 2011 - T. Gopinathan
Feasibility Studies Validate New Business Ideas
Your business idea must be converted into a viable business model through marketing, technical and financial feasibility studies before implementing it.
Feb 6, 2011 - T. Gopinathan
How to Generate Great Business Ideas
Every entrepreneur starting a new business needs to generate ideas for business and select the one that is just right for the resources of that person.
Feb 1, 2011 - T. Gopinathan
Five Steps to Organize Your Marketing Function
Identify your market, decide on a competitive strategy, select a marketing mix, develop a marketing plan, implement the plan effectively, and succeed.
Jan 27, 2011 - T. Gopinathan
Skills Development Brings Organizational Resources to Life
It is the skills of people in an organization that impart life to the inanimate resources of an organization, such as its facilities, money and structure.
Jan 22, 2011 - T. Gopinathan
Policies and Procedures Need Not be Bureaucratic Shackles
Guided by business strategy and an understanding of issues involved, business policy making can help achieve business results, rather than hinder them.
Jan 15, 2011 - T. Gopinathan
Value Chain Analysis Can Reveal Competitive Opportunities
Value chains look at the different dimensions of business and by analyzing these, opportunities for competing on costs or differentiation can be identified.
Jan 6, 2011 - T. Gopinathan
Effective Value Propositions are Critical for Business Success
A customer value proposition that resonates with the needs and desires of a target group with its relevance and clarity gives any business a great start.
Jan 2, 2011 - T. Gopinathan
An Attitude for Success for Successful Entrepreneurship
The right attitude can not only make the difference between success and failure but also lead to superior success among the successful.
Dec 26, 2010 - T. Gopinathan
A Business Model Describes How a Business Provides Value
A business succeeds by creating and delivering value to its customers and generating value for itself in return through appropriate business processes.
Dec 19, 2010 - T. Gopinathan
Marketing is Increasingly Considering Ethical and Social Issues
Business management these days realizes the importance of considering ethical and social issues and marketing is no exception to this trend.
Dec 3, 2010 - T. Gopinathan
How to do a SWOT Analysis for Strategic Business Management
Start a SWOT by defining goals and then analyze strengths that make achieving goals easier, and weaknesses that make it difficult.
Nov 25, 2010 - T. Gopinathan
Benefits of Starting a Small Business: Personal and Economic
Small business generates benefits for the business person, employees, customers, the public and the government; they prop up the economy in bad times.
Nov 17, 2010 - T. Gopinathan
Laws of Contracts, Taxation and others affect Business Management
Examples of laws that affect business include partnership and company laws, labor and employment laws, and bankruptcy law and business license regulations.
Nov 13, 2010 - T. Gopinathan
Technology and Business Management Integration
Technology now disrupts businesses not only through innovative products and processes but also by transforming customer expectations and business scenarios.
Nov 6, 2010 - T. Gopinathan
E-Business is much more than E-Commerce
E-business involves using the power of electronics for all aspects of business while e-commerce is more about enabling transactions online.
Oct 16, 2010 - T. Gopinathan
A New Business Startup is the Best Unemployment Remedy
Normal people hate unemployment, and yet are often hesitant to start a business of their own. Starting a business is actually not all that complicated.
Oct 7, 2010 - T. Gopinathan
Conscious Business and Capitalism are Spreading
"Both Mother Nature and Father Greed have hit the wall at once," wrote Thomas Friedman in The New York Times. Conscious business seeks to address this issue
Oct 1, 2010 - T. Gopinathan
Business and Market Trends Reveal Business Opportunities
Rather than stock and share market trends, it is market research and analyses that can help identify business opportunities for entrepreneurs.
Sep 24, 2010 - T. Gopinathan
Business Incubators Impart Success Potential to New Businesses
Entrepreneurs with excellent business ideas might not always have the funds, contacts and facilities needed to convert these into an operating business.
Sep 18, 2010 - T. Gopinathan
Business Web Page Design: The Key Issues
It is usually a good idea to work with a professional web design company to create a search engine friendly business website that also has good sales copy.
Sep 11, 2010 - T. Gopinathan
Globalization and Human Capital Management
Globalization has a grand objective of reducing the possibility of war; however, it requires more and better trained human capital to achieve its potential.
Sep 2, 2010 - T. Gopinathan
Globalization, International Trade and Outsourcing
Globalization, which led to a major expansion of international trade, also led to inevitable disruptions like job losses caused by outsourcing.
Aug 26, 2010 - T. Gopinathan
Trends in Business Management: Cloud Computing to Globalization
Outsourcing will be taken over by cloud computing service providers and organization management will focus increasingly on building an innovation culture.
Aug 19, 2010 - T. Gopinathan
Breakthrough Management is not really about Six Sigma Quality
Six Sigma made managers focus on underlying causes of defects instead of inspecting and rejecting; but it is hardly the solution to new business realities.
Aug 14, 2010 - T. Gopinathan
Funding Sources are not confined to Equity and Loans
New businesses can tap owner's savings, startup loans, trade credit, invoice factoring, leasing and hire purchase, and funding from business investors.
Aug 5, 2010 - T. Gopinathan
Business Information and Effective Business Management
Business information is critical for strategy formulation, marketing plan development, economic sourcing of materials and supplies and other business needs.
Jul 17, 2010 - T. Gopinathan
Action Plans Make Strategic Planning Meaningful
Without detailed and measurable action plans to implement the strategic plan, the latter will remain just a dream, of no use to the organization.
Jul 9, 2010 - T. Gopinathan
What are the Characteristics of an Entrepreneur?
The goal of improving America's productivity has spurred an interest not only in studying what makes an entrepreneur but also in entrepreneurship education.
Jul 1, 2010 - T. Gopinathan
Are Entrepreneurs Born or Made?
Inherited genetic traits can predispose their owners to a personality type helping entrepreneurial success. This does not mean that entrepreneurs are born.
Jun 25, 2010 - T. Gopinathan
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