Environment Strategy and Responsible Business

Environment Issues are Gaining Importance in Business Strategy

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Environment and Business - darnok
Environment and Business - darnok
Traditionally, businesses focused on creation of wealth for their owners, often disregarding the damage they were inflicting on earth's environment and quality of life.

Two major factors compelled corporates to be more responsible on environmental issues. Firstly, the impact of environmental neglect, such as pollution-caused diseases, unpredictable weather, accumulating non-degradable waste and in numerous other forms, became too serious to be ignored. Secondly, the public, which included consumers of products and investors in businesses, increasingly began to prefer environment-conscious businesses while making purchases and investing money.

Environment and Business

Businesses found that care for environment can be good for their bottom lines.

  • Caring for the environment enhanced their reputation and brand image
  • More sales and greater customer loyalty
  • Easier access to capital as even lending banks began to consider environmental issues
  • Attracting talented employees who can choose their employers

Naturally, the impact on the bottom line was too great to persist with the old ways. Evaluating environment problems and their management became important components of business strategy development. The move for Corporate Social Responsibility (CSR) includes looking at the environment effects of business actions and taking steps to eliminate or minimize adverse impacts.

CSR is an increasingly significant movement now. Organizations like Coalition for Environmentally Responsible Economies (CERES) are creating awareness of the issues involved, and also helping organizations in taking concrete actions.

Environment and Industry

Industries can impact the air we breathe, the water we drink, the weather conditions we have to face, the surroundings among which we live and the health problems we face.

  • Air quality is affected by pollutants like aerosols, asbestos, carbon monoxide, CFCs and other materials generated by industrial processes or consumer products that we use. These pollutants can cause health problems, climate change and acid rains, to mention just a few consequences.
  • Water quality is affected by industrial effluents, sewer overflows, dumping of wastes and other actions. As a consequence, harmful substances can enter our drinking water systems and lead to health problems.
  • Industrial activity is also leading to climate change that might be the underlying reason for the increasingly unpredictable weather that we face now. The changes can lead to problems like widespread water scarcity in the future.
  • Wastes such as plastics that cannot be degraded biologically, and toxic materials can make our neighborhoods unlivable. Using recyclable materials and reusing what is left after the original use are some of the ways to reduce this problem.

It should be evident that a concern for environment while designing products and processes can cumulatively lead to dramatic changes in the quality of our lives.

How Do Businesses Care for Environment?

The Business and Sustainable Development website offers specific help to businesses in enhancing the sustainability of their businesses. These include professional training courses at the Sustainable Enterprise Academy and HRH Prince of Wales Business & the Environment Programme, as well as a great deal of reference material at the site itself.

Some examples of ways in which even small businesses can help the cause environment are:

  • Reducing the pollutants they emit into the environs by adopting suitable industrial processes and treating what cannot be avoided.
  • Using recyclable materials and reusing materials wherever possible.
  • Minimizing the use of non-renewable resources and finding ways to use renewable resources in their place.
  • Reducing wastage by improving production processes, and by developing products with greater durability and consumer life.
  • Taking active steps to educate themselves and others about environmental issues and acting in environmentally responsible ways.

Environment case studies about business actions are available at the websites mentioned above.

Industrial processes and consumer products can affect the environment we live in, by damaging the quality of air and water, accumulating non-degradable waste and changing the world's climate. Such impact can lead not only to a lower general quality of life but also to serious health problems. Increasing awareness of these issues are making consumers, investors and even talented employees choose those businesses that have a reputation for environmental responsibility. The result is that business results are increasingly impacted by the organization's concern for the environment.

Photograph of Gopinathan, Gopinathan T.

T. Gopinathan - Business should benefit the community as well as the businessperson.

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Comments

Apr 7, 2011 4:56 PM
Guest :
Humankind faces many issues, real and imagined, but without a life sustaining habitat there is no existence. All of humankind's other issues pale to insignificance in comparison.

You've very likely heard before how humanity can't go on the way it is, but just as likely either don't see the immediacy/seriousness of the issue, or dismiss the idea as fringe lunacy, or are resigned to humanity ending in some cataclysmic event regardless of our actions. On the other hand, you might have enough of a grasp of the ecological underpinnings to appreciate the issue, but as an individual are either confused about what you can do, or too intimidated to challenge culture's steamroller.

It is scientifically accepted that on a cosmological timescale the Earth’s period of habitability is at least half over. In about another billion years the Sun will start to be too luminous and warm for water to exist in liquid form on Earth. Even within the next billion years, there are numerous factors we can't control that threaten our existence on Earth (e.g. volcanism, earthquakes, asteroids, global epidemics, etc.). The future is undoubtedly a bumpy ride.

The issue here though is not about factors over which we have no control, that are likely to occur within the next billion years. It's about factors we're creating now, that we could better influence. Factors we're already seeing the detrimental consequences of, and which at the current scope and pace will cause substantially increasing harm to humanity well within the next couple hundred years. That is, the issue is about surviving our own controllable actions in the shorter term, to have time to possibly learn to survive uncontrollable factors in the longer term.

This isn't another prophecy, or mythology, but rather is based on our accumulating objective understanding of natural world ecology, in which our continuing existence is rooted. Our expanding knowledge and focus is more realistically encompassing the discontinuity in the gradient of human interaction with the natural world, yet the scope and pace of our detrimental actions are accelerating frantically. The shorter term state of human existence on Earth depends on whether wisdom or irrationality prevail. That is, whether objective understanding or subjective beliefs prevail.



To read the full rewritten article see:
http://achinook.com/journal/2011/1/11/natural-world-consciousness.html


"We reached the old wolf in time to watch a fierce green fire dying in her eyes. I realized then, and have known ever since, that there was something new to me in those eyes – something known only to her and to the mountain." ~ Aldo Leopold

"One of the penalties of an ecological education is that one lives alone in a world of wounds. Much of the damage inflicted on land is quite invisible to laymen. An ecologist must either harden his shell and make believe that the consequences of science are none of his business, or he must be the doctor who sees the marks of death in a community that believes itself well and does not want to be told otherwise." ~ Aldo Leopold


My best to you and yours,
Lee C


PS: For the younger minds that can't yet fully understand the above article, there is the short story Nature's Magic Mirror at:
http://achinook.com/journal/2008/11/9/natures-magic-mirror.html

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